Our Audience » User Purchase Behaviors & Profiles

SignOnSanDiego.com reaches
  15% of San Diegans who plan to purchase a Car, Truck or Sport Utility vehicle in the next 12 months.
  13% of San Diegans who plan to buy a home in the next 2 years.
  28% of San Diegans who plan to buy new furniture in the next 12 months.
  24% of San Diegans who plan to remodel their home in the next 12 Months.
  34% of San Diegans who plan to take an Ocean cruise in the next 2-3 years.

SignOnSanDiego.com reaches
  6% of San Diegans who are age 21-34 college graduates with a managerial job.
  10% of San Diegans who are maturing yuppies with kids in the household and hold a managerial job.
  22% of San Diegans who hold a professional / technical job.
  26% of San Diegans who travel primarily for business.

SignOnSanDiego.com reaches
  12% of San Diegans who went skiing in the past 12 months.
  25% of San Diegans who have eaten 4+ times at a sit down restaurant in the past two weeks.
  15% of San Diegans who have traveled domestically via air 6+ times in the past year.
  18% of San Diegans who golfed 3 plus times in the past 12 months.
  31% of San Diegans who attended 3 plus college or professional sports event in the past year.
  54% of San Diegans who went to a movie in the past 4 weeks.
  34% of San Diegans who attended a bar or nightclub in the past year.
  89% of San Diegans who have a cellular phone.
  64% of San Diegans who voted in the local, state, or national election in past 12 months.
  27% of San Diegans with a Democratic Party Political Affiliation.
  29% of San Diegans with a Republican Party Political Affiliation.
  33% of San Diegans with an Independent Party Political Affiliation.

SignOnSanDiego.com reaches
  45% of San Diego adults aged 18 - 49 with a household income of $50,000 plus.
  49% of San Diegans who have an IRA /KEOGH account.
  31% of San Diegans with liquid assets of $100,000 or more.
  32% of San Diegans with CDs or savings certificates.
  14% of San Diegans with $250K + in liquid assets.
  25% of San Diegans who have traded bonds, stocks or securities in the past year.

SignOnSanDiego.com reaches
  99% of San Diego Internet users who have logged onto the Internet in the past month.
  40% of San Diegans who have made 12+ E-Commerce purchases in the past year.
  58% of San Diego Internet users who have logged on to the Internet in the past month from work.
  93% of San Diego Internet users who have logged onto the Internet in the past month from home.
  50% of heavy Internet users - those who use the Internet 430 minutes or more per week.