'There's nothing more expensive than cheap paint.”
So say the folks at Pantone, which is escalating the paint wars with the introduction of its first retail paint line selling for what comes out to an astonishing $133 a gallon.
Pantone, which provides color systems for a variety of industries, is hardly a household name in the consumer world. But within the design community, the company is known for professional color standards and assuring color accuracy and consistency in graphic, auto, fashion and interior design businesses. While most American paints sell for $19 to $45 a gallon, Pantone's Dutch-made 2.5-liter Euro gallon (a smaller can than the American gallon) made by manufacturer Fine Paints of Europe costs $85 to $95. A fan deck of 3,000 colors is $165.
Pantone touts the durability of its “filler-free” product, saying a proper Pantone paint job could last 12 to 15 years. Lisa Herbert, executive vice president of Pantone, says the paints are aimed at the high-end homeowner.
“They are for someone who really wants high quality. The finish is very luxurious. It would take six coats of an American paint to achieve the brilliance and saturation of Pantone paint.”
For more information, click on www.pantonepaints.com or call (866) 692-6567.
